During the product discovery phase, a product team learns about user needs and how to meet those needs in the most efficient way possible. This may include conducting market research, creating buyer personas, or researching rival products. The end result is a thorough understanding of the current state of the market. Getting this understanding will help to make better decisions regarding the design and development of new features, updates and product enhancements. The product discovery process phase can be an exciting and emotional roller coaster. It can be a good idea to break it down into stages and keep an open mind. It is also important to note that the discovery phase is not a one-off event. It is a continuous process that requires the input of many different stakeholders and managers.